‘A little garden in the city’ is pretty, quaint idea for a Philadelphian flower store. The real difference, the one which makes the concept unique, is that owners lived and worked in Paris for many years before starting their business; their offering is a window (or gate, as included in the logo) to the Old World in the heart of the New World.

Our job was to exemplify the marriage of the two worlds, defining the brand and presenting the identity to an audience longing for the authenticity of the Petit Jardin En Ville.