Franky Shanahan, a popular family blogger from the U.K., asked us to help redefine her ageing image by providing an outside perspective on her offering. Bi-weekly updates on food, family, and the work-life balance of a modern mother all had to be juxtaposed with Franky’s bottomless love for the timeless Audrey Hepburn. What started as an online handle soon became an identity for Franky, her online friends and acquaintances came to know her as the mid-century cult figure. ‘Audrey’ became Franky’s mask and ‘Love, Audrey’ her romantic sign-off. We tweaked that just enough by removing the comma and concentrating on Franky’s (everyone’s) love for Audrey; the two words’ equal weighting provided just enough ambiguity without removing the potency of the name.