Philadelphian sandwich shop and bloggers Home Shoppe asked us to design a set of promotional materials for their weekend pop-up shops at local markets. The idea was to provide a beautiful postcard to promote their online presence and an accompanying loyalty card for customers to keep and present every time they bought a sandwich.

Ever the experimental foodies, Home Shoppe were looking for a visually striking, essential design to match their ambition. We were keen to rise to the challenge with an extensible, flexible application to meet their ambition and consideration for simple, handmade, delicious sandwiches.