De Lino en Flor is a high-end textiles design company in Uruguay. I was asked us to create her logo, complete with two separate full logo variants and abbreviated logos. I was also tasked to create two color ways, they are in the form of two pointillist inspired paintings.

Jolly Edition branding for DLEF
Our first full logo variants for DLEF's branding project.
Jolly Edition branding for DLEF
Abbreviated logos for DLEF's woven tags.
Jolly Edition branding for DLEF
Second DLEF logo with bold, vibrant florals and a more playful logotype.
Photographing branding project
Behind the scenes of Tom photographing original artwork made for the second DLEF logo.
Jolly Edition branding for DLEF
Detail shot of the second logo's original artwork.
Jolly Edition branding for DLEF
Two 'colorways' for DLEF to use as accompanying branding materials.
Jolly Edition September 2019 Blog
Detail shot of spring colorway.
Jolly Edition branding for DLEF
Detail shot of autumn colorway.

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