The recent surge in farm-to-table, lifestyle-driven businesses mean that, more than ever, nebulous, almost forgotten connections between people matter. Cuttalossa facilitate the relationship between tradespeople and consumers. Its owner, Shannon Retseck, asked us to create a brand and identity underlining her work and its place in the farm-to-table food chain.

Cuttalossa brand and identity by Jolly Edition
Knots became the focus of our work. They ruggedly make connections, the bonds of which were the perfect symbol for Cuttalossa's offering.
Cuttalossa brand and identity by Jolly Edition
The beautifully named friendship knot, which became the brand icon, came to be the knot of preference as the perfect metaphor for Cuttalossa; two intersecting ropes, are bound together more strongly by each other.
Cuttalossa brand and identity by Jolly Edition
Organic, responsibly-sourced products aren't the most affordable. They take time and care to produce and the cost of that needs to be justified by a thoughtful brand identity, creating the foundation for the brand artifacts.
Cuttalossa brand and identity by Jolly Edition
Print and digital collateral.
Cuttalossa brand and identity by Jolly Edition
Instagram ready images promoting seasonal campaigns.
Cuttalossa brand and identity by Jolly Edition
Cuttalossa labels ready to be printed and assembled into products.
Cuttalossa brand and identity by Jolly Edition
Simple design, well applied.

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