Laura Shema makes
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Sunday December 1, 2019

November 2019’s Projects

I’ve been working on a lot of projects for one special client, in particular, this November. I wanted to take the time to post a short retrospective on the work that I’ve created for the CPC since last year as their projects have been a lot of fun, the people are lovely to work with and the brief’s fulfill my creative impulse for that perfect design and illustration balance.

central park conservancy-jolly-edition design
Our first collaboration was for the Playground Partners! It's an event to raise funds to keep-up and maintain Central Park's 21 playgrounds. The brief described all sorts of playful elements you could see in the parks; squirrels, trees, birds, flowers, wisteria, fountains, ducks, etc. etc.
central park conservancy-jolly-edition design
This is the PGP invitation's inside spread listing all of the different playgrounds with a comprehensive illustrated map of Central Park.
central park conservancy-jolly-edition design
One year later, this is the newest design for the Playground Partners invitation '20. The front cover and inside left-hand panel, complete with an updated Central Park map design.
central park conservancy-jolly-edition design
Playground Partners invitation '20. The inside right-hand panel and back cover. I loved the characters, colors and overall design.
central park conservancy-jolly-edition design
Family Party event '19. This is the original artwork for an invitation design honoring Bemelmans Bar and, of course, honoring Central Park.
central park conservancy-jolly-edition design
PGP's Winter Luncheon, e-vitation '19, and Palm Beach Event at the Colony Hotel (first draft).
central park conservancy-jolly-edition design
Fall Luncheon '19
central park conservancy-jolly-edition design
Original artwork for the Fall Luncheon '19
central park conservancy-jolly-edition design
Winter Luncheon '19. Cover, and inside left-hand panel design.
central park conservancy-jolly-edition design
Winter Luncheon '19. Inside, right-hand panel and back design.

More from the Jolly Edition Blog

January 2020’s Projects

February 6, 2020

Starting the year off with some personal projects. Working with clients pushes me forward and keeps me on my toes. To keep up that momentum, sometimes I need to clear the cobwebs with projects that are unconnected with the expectation of client work to focus on play. Below are a handful of projects I’ve made Read the rest.

December 2019’s Projects

January 7, 2020

The last month of the year deserves a brief retrospective and if there’s one thing that sticks out to me about 2019, it’s the increasing demand for crests that depict the nuances of the combined personality of each couple + each wedding. I’m featuring a collection of standout crests from the past year.

October 2019’s Projects

October 5, 2019

Claire and Howard’s project was so versatile and fully fleshed out that I’m only publishing it now that the big day has come and gone. The aesthetic ranges from formal and elegant wedding day related pieces to the more playful, painterly gifts and accent pieces. It’s an extensive project that I’m proud to have in Read the rest.

September 2019’s Projects

September 25, 2019

Presenting an international group of projects in September!

August 2019’s Projects

September 1, 2019

Saghar and Benjamin introduced their Italian wedding with beautifully simple letterpress invitations, reply card, details card and custom liner that celebrate Florence, Italy.

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