Laura Shema makes
News and Updates

Tuesday March 5, 2013

Year One

After our first year in business we wanted to write a post sharing our experiences and hopes for year two. Being transparent with our audience is important to us, it’s a part of our brand and something we want to be known for.

Thank you

We want to say thank you to our followers, likers, pinners, plussers and any other kind of enthusiast that came across our work and gave it a second thought. Thank you! Of course we need to say an extra special thank you to our clients. They’ve not only kept us in business but they’ve shown us the value of what we do. Their ideas and criticism guide our work whilst keeping our bills paid, they afford us our dream jobs and we love them.

Ups and Downs

We both went full time in July 2012 and since then we’ve overcome the challenges of living and working in one of the UK’s most expensive cities. There were a few weeks where we didn’t know if we’d manage to pay the bills at the end of the month but with belief in our product and some luck we pulled through. We’ve averaged over two projects a month, which was hectic at times and uncomfortable at others. We specialise in high-quality, personality-driven products and in year two we’ll need to spend more time on each project to get to where we’d like to be.

What we’ve learned

Our clients love us being proud of our work. When we believe the product is complete they tend to trust us. We’ve learned that the best wedding stationery isn’t necessarily expensive and we’ve made an effort to offer more affordable stationery. We’ve changed our prices a couple of times to make it fair for everyone; a wedding with 50 guests is more affordable than one with 150 guests, now our stationery prices reflect that difference.

We’ve also learned that we’re not for everyone, which is a valuable lesson. Some people don’t care for what we do and whilst we love our work we encourage diversity in all things, stationery included. We’re very grateful for the clients that enthuse about our work!

What we’ve improved

We’ve changed considerably as a company over the past year. We’ve grown our branding, developed the second version of our website and added ready-made stationery to our repertoire, whilst completing 26 portrait and stationery projects. We’ve got about 14 projects on the go at the moment and our young business is going from strength to strength. We’ve also made a big effort to improve our process with every client. How we communicate with prospective clients, our policies, contingencies, how we package and ship our work, most of how we work is now better than ever.

What we want to do in future

We talk a lot about having a storefront where anyone can come and see what we’re doing and where we can be more a part of our community. Designing things can be a private, sedentary lifestyle and we’re conscious of needing to be more open and inclusive.

We love being inspired by talented people and we hope to involve some of the people we’ve come across in our business at some point, working with new and exciting talent to sell their work under Jolly Edition.

More from the Jolly Edition Blog

January 2020’s Projects

February 6, 2020

Starting the year off with some personal projects. Working with clients pushes me forward and keeps me on my toes. To keep up that momentum, sometimes I need to clear the cobwebs with projects that are unconnected with the expectation of client work to focus on play. Below are a handful of projects I’ve made Read the rest.

December 2019’s Projects

January 7, 2020

The last month of the year deserves a brief retrospective and if there’s one thing that sticks out to me about 2019, it’s the increasing demand for crests that depict the nuances of the combined personality of each couple + each wedding. I’m featuring a collection of standout crests from the past year.

jolly edition november 2019 blog post

November 2019’s Projects

December 1, 2019

I’ve been working on a lot of projects for one special client, in particular, this November. I wanted to take the time to post a short retrospective on the work that I’ve created for the CPC since last year as their projects have been a lot of fun, the people are lovely to work with Read the rest.

October 2019’s Projects

October 5, 2019

Claire and Howard’s project was so versatile and fully fleshed out that I’m only publishing it now that the big day has come and gone. The aesthetic ranges from formal and elegant wedding day related pieces to the more playful, painterly gifts and accent pieces. It’s an extensive project that I’m proud to have in Read the rest.

September 2019’s Projects

September 25, 2019

Presenting an international group of projects in September!

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