Towerhouse

What began as a conversation about her family’s New York watertower home quickly turned into Alanna Sutherland’s exciting idea to develop her fashion Tumblr into something substantial, an online editorial magazine for written and visual pieces to be featured quarterly. We were charged with the formative brand and identity project to define the tone of the magazine; keenly fashionable and unapologetically indulgent.

Our exploration of form, color, pattern, and illustration culminated in a satisfying array of imagery as verbose as it was exacting.

The only thing broad stroked about the identity was the handpainted logotype forming the baseline for the more regimented design to sit upon.

Left: Fun, playful neon and pastel patterns based on Alanna's favorite striped hard candy. Right: Defining Towerhouse's editorial tone for social media.

The Towerhouse interface. Our biggest challenge was to define an extensible, liberal use of color to replace photography, which was largely unavailable, turning a problem into a feature.