We’re suckers for romance and antiquities so when The Porcelain Cat came to us with nothing but a description of what they hoped to become we were compelled from the beginning. The Porcelain Cat offer the finest antique clothes to a modern marketplace.

Much like an ageing treasure, the idea we polished into shape revolved around timelessness and patronage. One quote, from a treasure, no less, came to symbolize everything we were trying to bottle:

I adore wearing gems, but not because they are mine. You can’t possess radiance, you can only admire it. — Elizabeth Taylor

We needed an iconic image to crystalize the momentary purchasing of the beautiful, perennial goods on offer. The cat came to be that radiant gem, leaping from moment to moment, groundless, timeless, its form etched using hundreds of marks, each adding to the overall form and individuality.

The Porcelain Cat Brand and Identity by Jolly Edition
High end, luxury antiques demand an investment in quality marketing materials continuing the brand, not least of all after sale.
The Porcelain Cat Brand and Identity by Jolly Edition
Business cards, front and back.
The Porcelain Cat Brand and Identity by Jolly Edition
Hang tag describing the product origins and details, alongside gold foil printed Thank You cards ready to send with orders.
The Porcelain Cat Brand and Identity by Jolly Edition
Promotional postcard.
The Porcelain Cat Brand and Identity by Jolly Edition
Postcard mailers to generate seasonal sales.
The Porcelain Cat Brand and Identity by Jolly Edition
High impact social media artifacts describing the brand.
The Porcelain Cat Brand and Identity by Jolly Edition
Promotional Instagram artifact announcing The Porcelain Cat's Etsy launch.

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