We love working with genuine, earthy small businesses that actually make something tangible you can hold in your hands: makers. Straw and Gold bring those under their brand to sell their goods both directly to consumers and retailers. That’s hard without a considered, strong brand to speak for you in a concise, powerful voice.
Our job was to help establish a design patch for Straw and Gold, who planned to unveil their new online store one way or another as soon as possible. We didn’t have the luxury of time — we were asked to inject bold thinking into Straw and Gold’s marketing materials to elevate their offering.
Our idea was to use a distinctive, western aesthetic; the pioneering can-do spirit of the craftsmen who tamed vast, beautiful landscapes. Bold lettering set on (or above) the azure horizon provided the stark, honest, and memorable approach we needed.